Ben Willee
Opinion
12 July 2022
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When programmatic came for digital display, CPMs plummeted. With more agencies trading digital out-of-home programmatically, is the same thing going to happen in the OOH sector? Spinach’s Ben Willee assesses the opportunity and asks what it means for advertisers.
Opinion
18 February 2021
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In Australia, Facebook has gone nuclear in response to the government’s News Media Bargaining Code. Spinach’s Ben Willee on what all this means for advertisers.
Opinion
05 November 2020
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It’s been widely reported that COVID has shifted consumer behaviour but what about marketers? Spinach’s Ben Willee explains why now is the perfect time to review your marketing strategies.
Opinion
09 June 2020
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Life in the time of corona has seen media consumption habits disrupted forcing marketers and agencies to pivot their media plans. Now with restrictions easing, we’re having to rethink our strategies once again. So how best to proceed? Spinach's Ben Willee has a few ideas.
